Ms Kim Tae Hee was selected as Switzerland Tourism ambassador in 2005 because of her outstanding achievements as a Korean actress who is well-known in the whole East Asian Region. As an “ambassador” for Switzerland Tourism. she was invited to visit Switzerland and experience the ubiquitous services of Swiss tourism organizations in this year. During the time of her visit, Ms Kim Tae Hee was involved in a political campaign. It was not the intention of Switzerland Tourism in any way that Ms Kim’s visit to Switzerland should be used for political ends. Once Switzerland Tourism realized that this was the case, the campaign was immediately stopped. Switzerland Tourism is aware of the feelings of the Japanese as well as the Korean public and would like to express the hope that this particular issue will be resolved in the future through a bilateral agreement. Simon Bosshart Director Asia Pacific, Switzerland Tourism